Reseller hosting is a type of hosting that allows website developers and designers the opportunity to capture more revenue from a service their clients already need. It’s a win-win for all parties. There are many different types of reseller hosting, but the two largest categories are white label hosting vs. non-white label reseller hosting.
White label is the best type of reseller hosting
White label reseller hosting simply means you as the web designer or agency can brand the marketing materials with your own brand. Non-white label reseller hosting means your clients are interacting with a separate brand to transact their hosting services going forward. You may make the introduction, but the hosting company takes it from there (with or without some monthly or annual commissions along the way).
Dividing the categories beyond that, there are free reseller programs, and other programs that require you to buy the hosting space before reselling it to your clients. Beyond just the cost and risk factors (do you really want to by $100/mo. of hosting then be under the gun to resell it all so you don’t lose your investment?), you can imagine why the free option is attractive.
I personally don’t force my clients into my reseller hosting, which happens to be of the free white label type (meaning I don’t pay for the privilege of reselling my hosting plans, they pay me). If they already use GoDaddy, BlueHost, DreamHost, or some other big name webhosting company, I give them the option of staying or moving. It’s all about choice.
But the selling points for my clients to move their hosting to my white label plans, or use my hosting from the start, are many. First, I can honestly say that my plans are far better than the competition. GoDaddy’s interface has never been very intuitive for non-technical users, and they constantly harass their customers to upsell with different products and services. I don’t want that for my clients.
My white label hosting is better, since I have complete administrative control, and so do my clients. This allows me to be the problem solver, and use that to maintain my relationship with them over the years. And it is truly detached from me, personally. If I get hit by a truck tomorrow, they have all their logins and continue using the service for decades to come. It is branded to me, but not contingent on me. They can even sever ties with me and use another web developer for something in the future if they want. And I tell them that.
My value proposition is designed to appeal to clients who want to have the keys to their website, and maintain their options for the future. $30,000 in reseller hosting commissions proves that this was a good move.